What’s the most challenging with your job?
The most challenging thing is that you always need to be up to date on trends etc. Marketing is fast changing and the platform that was relevant yesterday may not be relevant tomorrow.

What's the best thing about AARO?
This is a hard question, but I think the best with AARO is the people, and the culture we have.

How do you prefer to spend your summer vacation?
I usually spend my summer vacation in my hometown of Västervik, where I am close to the ocean, my family, and friends, and can enjoy the archipelago.